Talk to me about: CRM and Waterskiing. I have been working with CRM since V1.2 in the Spring of 2003. At CRM Innovation I am responsible for working with clients to help them implement CRM the way their business works. Also, I manage our CRM Solutions for Event Management and Advanced Internet Lead Capture. I am a 5th year Microsoft MVP (Most Valuable Professional). CRMUG Board of Director's member 2014-2015