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Marketing [clear filter]
Wednesday, October 14
 

9:45am

Powering Your Customer Journey
Understand how to power your entire customer journey through the technology you likely already own. This session will help you understand what a customer journey is, and how CRM, Dynamics Marketing, e-commerce, CMS, and other tools fit together to provide the entire Journey for your prospects through customers. Attendees will walk through the customer journey of a client and we will demonstrate how all the tools integrate to provide a seamless Journey for the customer.

Speakers
ZW

Zack Wenthe

National Marketing Strategist - Dynamics Marketing, RBA Consulting
Zack Wenthe has over 10 years marketing and operations experience in the areas of design/branding, marketing operations, marketing development, campaign management, and marketing resource management. He has worked with Fortune 500 and private corporations both in media, hospitality... Read More →


Wednesday October 14, 2015 9:45am - 10:45am
D4
 
Thursday, October 15
 

2:00pm

Marketing Options & Automation to Complement CRM
The marketing software space is a very crowded area, and when looking for a potential marketing solution it can get overwhelming very quickly. This session will focus on the different types of marketing solutions that exist today, the pros and cons of each type, and examples of vendors in each category.

Speakers
avatar for Mishel Justesen

Mishel Justesen

Marketing Technologist, Armanino
avatar for Jamie Whited

Jamie Whited

Director of Customer Experience, The Icebox
I have spent over 7 years immersed in the Microsoft CRM and Marketing Automation world. I have experience from all perspectives including training customers, implementation of these solutions, being an end user and even from a partner perspective. If you are passionate about CRM or... Read More →



Thursday October 15, 2015 2:00pm - 3:00pm
C2

3:15pm

Stop, Drop & Roll out a Marketing Automation Platform
With a marketing automation platform chosen, it’s important to know what you need to consider when implementing it to ensure that your marketing team is set up for success. Attendees will learn tips on implementation that will include data integrity, managing forms, HTML template migration, and more. An example of a 90-day implementation plan will also be shown and discussed.

Speakers
avatar for Jamie Whited

Jamie Whited

Director of Customer Experience, The Icebox
I have spent over 7 years immersed in the Microsoft CRM and Marketing Automation world. I have experience from all perspectives including training customers, implementation of these solutions, being an end user and even from a partner perspective. If you are passionate about CRM or... Read More →


Thursday October 15, 2015 3:15pm - 4:15pm
C2
 
Friday, October 16
 

10:30am

How Social Engagement Can Drive Timely Marketing
Social Engagement opens up new channels of understanding for your prospects, customers, and market segment. Come see the solution and hear real marketing scenarios leveraging Social Engagement.

Speakers
avatar for Margaret Wise

Margaret Wise

Senior Director, Arke
Margaret is an 18 year veteran of the CRM industry and a Dynamics CRM expert since v1.0. With Arke, Margaret is focused on helping companies through digital transformations with the goal of improving customer experience. This includes creating a strategic roadmap, implementing martech... Read More →


Friday October 16, 2015 10:30am - 11:30am
C2

1:00pm

CRM Implementation 101: Making Your Journey Less Painful - A Marketer's Perspective
It doesn't matter what size your organization is, implementing a CRM platform is a challenging journey. This member showcase session is geared towards marketing professionals who have been tasked with the duties of a CRM implementation. This session will provide attendees with some of the top pain points that can happen during an implementation and provide some advice on how to handle them.

Speakers
avatar for Mishel Justesen

Mishel Justesen

Marketing Technologist, Armanino



Friday October 16, 2015 1:00pm - 2:00pm
C2