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Marketing [clear filter]
Wednesday, October 14


Witnessing Marketing 101 - OOTB for the End User
Many organizations extend the Marketing functionality of Microsoft Dynamics CRM by integrating another solution such as Dynamics Marketing or a third party. However, there are some built-in marketing features in CRM. In this session, we will demonstrate the out-of-the-box marketing capability and discuss areas that are typically extended outside of CRM.

avatar for DoriAnn Basaraba

DoriAnn Basaraba

Manager, Dynamics CRM & Marketing, Hitachi Solutions, Ltd
DoriAnn Basaraba works as a CRM implementation manager with a focus on business process improvement and marketing automation solutions, including Microsoft Dynamics Marketing, ClickDimensions, and Salesfusion. Change management is always top-of-mind for DoriAnn, and she has assisted... Read More →
avatar for James Bowen

James Bowen

Product Manager, Hitachi Solutions
At Hitachi Solutions I provide sales support and act as Marketing Automation subject matter expert for sales and consulting teams. I have worked with CRM and Marketing Automation 5+ years and have become an expert around integration and marketing and sales alignment.

Wednesday October 14, 2015 1:30pm - 2:30pm
Thursday, October 15


Rolling in the Deep Dive of Microsoft Dynamics Marketing
Did you know that Dynamics has a great solution for all Marketing needs that is natively integrated to Dynamics CRM? Don't underestimate the things that Microsoft Dynamics Marketing (MDM) can do as you dive deeper into what it is, what it can or can't do, where it fits, and what is it good for in your marketing automation or resource management needs. Join this How2 demo-oriented session to learn and know more about MDM.

avatar for April Desling

April Desling

Senior Solutions Architect, Coffee and Dunn
I bring a valuable financial and analytical perspective to the marketing table. Prior to becoming a Coffee + Dunn marketing operations and solutions consultant, I served as a marketing analyst, conducting retail and email segmentation and results analysis for a leading multi-channel... Read More →
avatar for Jon Petrucelli

Jon Petrucelli

VP, Coffee & Dunn
Dynamics Marketing - Building best in class marketing systems and programs in the Dynamics CRM world.

Thursday October 15, 2015 8:00am - 9:00am