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Thursday, October 15 • 2:00pm - 3:00pm
Realizing the Value Potential of CRM

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CRM is not simply a technology initiative.  To achieve competitive supremacy, your company’s mission needs to be supported by success drivers such as strategy, innovation, operational excellence, and performance measurement. If your CRM strategy is not directly connected to these drivers, your business is probably not realizing the tremendous value that CRM can deliver.  This session will focus on real-world examples of how CRM can and should be connected to the success drivers that support your company’s strategic intent.

avatar for Will Moseley

Will Moseley

Sr. VP Sales & Marketing, mcaConnect
I'm passionate about sales and marketing operational excellence, performance metrics, strategy, process optimization, and of course, leveraging CRM to help achieve all of these things. I've been working with Dynamics CRM since version 1.0 and have helped implement hundreds of CRM... Read More →

Thursday October 15, 2015 2:00pm - 3:00pm PDT

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