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Thursday, October 15 • 4:45pm - 5:45pm
Deadly Sins of CRM - Why 30%-60% of Projects Fail, and How To Recover

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This session takes off the gloves and delivers an open discussion of why some CRM projects fail - and how to successfully recover. Better yet, we show you how to set yourself up for success from the start! You will benefit from over 15 years of research to learn how to execute your project right the first time; or how to recover if you are experiencing a failure. The session includes 3 specific, real-world cases of failed projects, and how those projects were turned around to deliver a successful project with broad user adoption.

Speakers
avatar for Geoff Ables

Geoff Ables

Managing Partner, Author/CRM Bible, C5 Insight
Talk to me about how to turn around your struggling CRM project - or how to avoid the pitfalls if you're just starting! Or talk to me about riding a Harley-Davidson, or writing books. | | Between 30%-60% of CRM projects fail - and the reason is almost never the technology. I help organizations to understand the causes of failure and work directly with sales, marketing and customer care teams to put CRM to work for them, and to change their... Read More →



Thursday October 15, 2015 4:45pm - 5:45pm
C1